Advertisement documents

A carefully drafted and complete advertisement is an important component of a broad and inclusive search. The language in the advertisement serves as a broad description of the job position, the criteria that will be used to evaluate candidates, and the requirements to apply. A strong advertisement sets a positive tone for the entire search process.

Only advertisements that have been approved as part of the Search Plan may be posted or published (including “long ads” and “short ads”). Any proposed modifications of approved advertisements must be resubmitted to OFEW via email (ofew@berkeley.edu) for approval prior to posting or publication. Additionally, if it is necessary to extend the deadline, proposals to re‐advertise the position must be resubmitted for approval to OFEW via email and uploaded to AP Recruit.

The required elements of advertisements are based on ensuring that the University meets its obligations as a federal contractor, meets additional requirements of the Federal Department of Labor, follows University of California policies, and uses best practices for reaching a broad and inclusive pool.

See Appendices for the following resources:

Upload all advertisements relevant to the recruitment (for example, a long or a short ad) into AP Recruit. In the comments section indicate which advertisement is intended to be posted on AP Recruit and the Higher Education Recruitment Consortium (HERC) by naming that advertisement “Ad for UCB and HERC.”

Diversity Recommendations for Advertisement Text

Family Responsive Ad Language

Statement that Berkeley has an excellent benefits package and a number of policies and programs in place to support employees as they balance work and family.

Diversity Ad Language

Statement of departmental or school commitment to diversity that makes clear that contributions to diversity and equal opportunity are valued in the selection process:

  • “The department seeks candidates whose research or teaching has prepared them to contribute to our commitment to diversity and inclusion in higher education.”
  • “The school/department is interested in candidates who will contribute to diversity and equal opportunity in higher education through their teaching or research.”
  • “The school/department is interested in candidates who have an understanding of the barriers facing women and people of color in higher education.”
  • “The school/department is interested in candidates who have a record of success advising individuals from groups underrepresented in higher education.”
  • “The school/department is interested in candidates who will bring to their research the perspective that comes from a non‐traditional educational background or understanding of the experiences of those under‐represented in higher education.”
  • “The school/department is interested in candidates who have research interests in subjects that will contribute to the understanding of diversity and equal opportunity.”

Posting and publishing advertisements

All advertisements for academic recruitments are automatically posted to the following locations:

Central posting of academic job advertisements to these locations meets the University’s OFCCP diversity outreach compliance requirements. However, committees must also use discipline-specific locations and are strongly encouraged to post job advertisements on websites, listservs, and blogs that serve a diverse audience within the specific field or specialization (for example, Science, Nature, the Modern Languages Association, the Society for the Advancement of Chicanos and Native Americans in Science, social science listservs, Association for Women in Science, National Society of Black Engineers, etc.). 

Support for posting job advertisements in additional locations through Job Elephant

Job Elephant (http://jobelephant.com) is available to assist with most advertising, at no additional cost from the normal posting fees. The Berkeley campus representative is Michael Ang (michael@jobelephant.com).

You can work directly with Job Elephant to place the job advertisement in any additional locations to those posted automatically by OFEW (see above). Job Elephant posts the advertisement and provides a single invoice of exactly the charge from the journal or online site. This saves the extra work of paying invoices to each location. Job Elephant can also suggest other potential locations where ads in the relevant field are typically successful, and, most importantly, will provide data at the end of the recruitment on how many times the ad was viewed at each location and how many times individuals clicked on the link to AP Recruit to apply. This will allow departments to maximize recruitment efforts and dollars in future recruitments.

Prior to submitting the search plan and advertisement to the Office for Faculty Equity & Welfare

Contact Job Elephant (Michael@jobelephant.com) with information regarding the search. You can send a list of places where you want to post the ad. Be sure to include the link and/or full name of the journal, organization, or publication and specify if you are requesting an online posting, print ad, or both.

Job Elephant will also provide a list and the cost of additional niche sites and/or publications that have performed well for your particular job for your consideration. They will help you finalize the list of locations for placing your advertisement. For more information, please visit http://jobstats.com.

After the search plan and advertisement have been approved by campus

Email the approved job advertisement as a Word document to michael@jobelephant.com. Job Elephant will only bold the job title and the ‘apply to’ link (when applicable). There will be no italicizing, underlining, etc. Please include a chart-string in your email (if applicable), and contact information for sending the invoice, including name, phone number, and email address.

With the above information Job Elephant will email back the following for your review

Job Elephant will send you a listing of all the sites/publications, start date and pricing, and a copy of the text that will be used in the posting/print ads.

Job Elephant will use a shortened URL called apptrkr.com in place of your “apply to” URL, which is approved by the Office for Faculty Equity & Welfare. Apptrkr.com will redirect job seekers to your requested page where they can apply and at the same time allow Job Elephant to collect response rate data for each of your ads so they can better track the response rate. For more information, please visit http://jobstats.com .

HERC category

Select the category that most closely aligns with the recruitment area. This will inform how the position is posted on the Higher Education Recruitment Consortium (HERC) by OFEW.

Ad sources

If using advertising locations in addition to those that the University supports centrally, provide all locations where the advertisement will be published, posted, or distributed. Evidence of all advertising and outreach is required in the Search Report at the end of the recruitment.

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